VIFIT SPORT ANNOUNCES PARTNERSHIP WITH BMC PRO TRIATHLON TEAM
The performance partnership will see Vifit Sport join the pro team for 3 years, offering performance and nutritional support to the BMC-Vifit Sport triathlon team (which encompasses over 8 professional athletes). The goal of the partnership is to fuel the team to victory in the coveted Ironman World Championships in Kona and the ambition is to nurture and develop the wider talent pool into regular race winners around the world in both Ironman and Olympic races. Pro tri-athletes spend up to 40 hours per week training and so the Vifit Sport team will work with the athletes to help them better understand the impact of recovery nutrition on their sports performance.
With Global audiences of Ironman and Triathlon races topping 500 million and races staged on every continent around the globe, the triathlon and ironman communities are a key focus for Vifit Sport to help establish itself on the world-stage.Berndt Kodden, managing director of FrieslandCampina Branded NL, is delighted with the partnership: “We are proud that Vifit Sport has become the team’s co-sponsor and nutrition partner for the next three years. With our knowledge of high protein nutrition and the excellence of the Vifit Sport product range we are looking forward enhancing the performance of the BMC-Vifit Sport athletes. Triathlon is one of the fastest growing sports in Europe, attracting and inspiring athletes of all levels, this is why this sponsorship offers Vifit Sport the perfect platform to increase its visibility.”