Team LottoNL-Jumbo and FrieslandCampina have agreed to a long term partnership between the Dutch cycling team and the brand new FrieslandCampina's sports nutrition brand Vifit Sport. For at least the next three years the logo of Vifit Sport will be placed on the team's jersey. Vifit Sport will be the team's nutrition partner for the same period. Team LottoNL-Jumbo and FrieslandCampina announced the news on the restday of the Tour de France. FrieslandCampina intends to extend and intensify the partnership in the near future.
According to Richard Plugge, Managing Director of Team LottoNL-Jumbo Cycling, the partnership is based on mutual values and vision, such as inspiring and improving talents every single day. Plugge: ‘That such a big Dutch multinational decides to step into cycling is fantastic! This sponsorship is an important addition to the existing sponsorships of Lotto, Jumbo, BrandLoyalty and Bianchi. It's very nice that it will be a 'content driven' sponsorship. Together with Vifit Sport we will build an online community where we share our mutual passion for sports and where we can share the development of the athletes. This innovative partnership creates a connection with the fans of Team LottoNL-Jumbo and meets the needs of the users of Vifit Sport.’
Roelof Joosten, CEO of Royal FrieslandCampina N.V. is really pleased with the partnership: ‘The development of relevant dairy products based on proteins that contribute to a sensible lifestyle is an important pillar of our strategy. Based on our knowledge about the nutritional value of dairy for the build-up and recovery of the muscles we have developed a sports nutrition line, Vifit Sport, that responds to the needs of active sportspeople. We are proud of the partnership with Team Lotto NL-Jumbo, which performs at the highest level in bicycle racing. The riders show that good nutrition is crucial for turning in a top performance.’
Find out more about Vifit Sport